MIV Catch Up - Kate Marston, Puddingstone Distillery

Kate Marston, co-founder of Puddingstone Distillery with her husband Ben, joined us on Twitter for #MIVReveals on Wednesday 16th December.  Puddingstone Distillery is a gin distillery which is coming to the Chilterns in 2016.

@PuddingstoneGin Thanks for joining us today! For those that don’t know could you just explain to us what it is you do? #MIVReveals

We’re setting up a gin distillery at PE Meads Farm Shop site in Wilstone, near Tring, here in the Chiltern Hills #MIVReveals

@PuddingstoneGin Can you tell us a little bit more about the background of Puddingstone Distillery and the inspiration behind the brand?  #MIVReveals

Almost 2 years ago my husband, Ben, and I decided we wanted a business to run alongside our graphic design agency KM Design.  We chose the name Puddingstone, because pieces of the stone were placed in the walls of buildings to ward of evil spirits. Also the ‘proof is in the pudding’! We like the play on the words ‘spirit’ and ‘proof’.  Our core gin product is called Campfire Gin and marketing will be outdoors focussed drawing tourism to the #Chilterns. #MIVReveals

@PuddingstoneGin So what differentiates your product from other gins currently available? #MIVReveals

Essentially it’s our gin recipe and marketing. #CampfireGin has citrus notes up front with chocolate, nutty middle and sweet finish. #MIVReveals

@PuddinstoneGin What kind of demographic are you targeting? #MIVReveals

Our target audience has an interest in gin, outdoor activities, regional products and buying local. #MIVReveals

@PuddingstoneGin What type of financial and #mentoring support have you received? #MIVReveals

Our accountant has been very helpful with the structure of our 2 businesses. Having worked with Wenta & small businesses for 10 years via KM Design we have picked up skills and information along the way. In June we won a £1000 grant through the Dacorum’s Den. This went towards our crowdfunding campaign video. We are currently running a #crowdfunding campaign to raise some initial funds towards the distillery setup. #MIVReveals

@PuddingstoneGin Why did you chose @Crowdfunder to raise funding for your business? #MIVReveals

#Crowdfunder is a UK based platform which allowed us to gift alcohol as part of the rewards. #MIVReveals

@PuddingstoneGin How have you promoted your campaign to your crowd? #MIVReveals

We spent 4-6 months telling people about our plans to #crowdfund before we even started and we built up a newsletter following. We’ve used social media, on and offline press articles and interviews on @BBC3CR & @RadioDacorum.  Plus we’ve attended many events promoting the distillery and campaign. Tring Cinema even showed our video before performances! #MIVReveals

@PuddingstoneGin What advice would you give to other #entrepreneurs considering #crowdfunding? #MIVReveals

Plan the campaign carefully, look at what works and what doesn’t. Choose your platform. Decide on rewards based or equity funding. #MIVReveals

@PuddinstoneGin When you have reached your #funding target, what are the next steps for Puddingstone Distillery?  #MIVReveals

We will update the website, start to order equipment and finalise plans on the interior of the distillery. #MIVReveals

@PuddingstoneGin Finally, if you had to give one piece of advice to an entrepreneur looking to #startup – what would it be?  #MIVReveals

Go for it! It’s hard work but if you really believe in the business you don’t want to regret not trying. #MIVReveals


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