MIV Catch Up - Robert Rawlinson, Screach
Robert Rawlinson, CEO of Screach, joined us on Twitter for #MIVReveals on Wednesday 27th January at 4pm. Screach helps venues such as retail shops and pubs to drive more customers to their venue through the use of TV’s, digital media, mobile and social. The cloud based platform works globally, generating revenues from subscriptions and advertising. Robert leads the Screach team, who are committed to making a difference through technology.
@wearescreach Thanks for joining us today Robert Rawlinson, CEO of Screach. Could you explain to us what it is you do? #MIVReveals
Four things: help set the Screach strategy, establish key relationships, manage investor relations and manage a highly talented group of people who make up the Screach team. #MIVReveals
@wearescreach Can you tell us a little more about Screach and how it works? #MIVReveals
It’s a cloud content platform with music, App and Wifi to improve a venues customer experience and marketing capabilities. #MIVReveals
@wearescreach What is your #business background? #MIVReveals
I’ve worked in large companies (e.g. Sony, IBM) and small/start up enterprises predominantly in the telco and tech areas. #MIVReveals
@wearescreach How do you continually generate new ideas? #MIVReveals
By making sure the creative people in our business have a close understanding of what makes the difference for our customers. #MIVReveals
@wearescreach How do you #advertise your business? #MIVReveals
Our BT relationship delivers a lot of marketing to our target market as well as the tactical use of PR. #MIVReveals
@wearescreach How many hours a day do you work on average? #MIVReveals
Probably 10 hours Monday to Friday and then another 5 most weekends! #MIVReveals
@wearescreach What would you say is your proudest moment in business? #MIVReveals
The sale of Genesis Communications to Dixons plc for £32m after only three years of joining when it was loss making. #MIVReveals
@wearescreach Excluding your business, what other companies do you admire? #MIVReveals
(1) Amazon as they’ve done an amazing job of growing their core business and diversifying at the same time.
(2) Podio for challenging the tyranny of internal emails and trying to get people to work differently and more efficiently. #MIVReveals
@wearescreach What does success look like to you? #MIVReveals
On a personal level – enjoying my day no less than 7 days out of 10. From a business perspective – working with like minded people who deliver on their own and the business' potential. #MIVReveals
@wearescreach Finally, if you had to give one piece of advice to an entrepreneur looking to start up - what would it be? #MIVReveals
Create a sound business plan and then halve your revenue forecasts - or as the saying goes ‘hope for the best, plan for the worst!’ #MIVReveals
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