5 reasons to go digital with your marketing

1. Because smartphones outnumber toothbrushes!

Whether you believe this claim or not there is no getting away from the fact that the new generation have grown up using the internet.  Statistics show that people today are much more likely to turn to a digital source for content rather than reading papers, magazines or brochures.    

          

2. Because you’ve got to be in it to win it!  

Chances are that your competitors are probably using some form of digital marketing.  So it’s simple, if you aren’t where your customers are then you will lose out to those businesses that are!

 

3. Because it’s cheaper

Tweeting, posting and blogging is free to use and email marketing is typically less expensive than other traditional forms of marketing.  This helps to put all businesses on a level playing field. 

 

4. Because it’s easy to track and measure

Email marketing can be tracked to see if your email was opened or shared and what links your customers are clicking on.  Website traffic can be analysed to see if SEO tactics are working and you can instantly see if your tweet or post was ‘liked’ or shared.  Because you are able to see all of this in real-time you can always make changes and tweaks if the results aren’t as expected!

       

5. Because just having a website isn’t enough

You’ve probably spent a lot of time and money on your website and now you want the right people to find it and buy from you.  Digital marketing drives traffic to your website, engages customers, builds loyalty and keeps them coming back for more!

Visit our ‘Social Media and Digital Marketing’ group to download a guide on ‘Promoting a Business Website’.