MIV Catch Up - Julian Warowioff, Lemonaid

Julian Warowioff, Managing Director of social enterprise Lemonaid, joined us on Twitter for #MIVReveals on Wednesday 2nd March 2016.  Julian is leading the UK launch of Lemonaid & ChariTea.  Having studied Business and Economics, Julian founded the business’ success in Switzerland and is tasked with the UK launch. Lemonaid produce truly sustainable soft drinks and ChariTea make equally ecological iced tea - the ingredients are organic, vegan and are sourced from small-scale farming cooperatives in Sri Lanka, Paraguay, Mexico and South Africa.

Launched into Whole Foods, Selfridges, Planet Organic, As Nature Intended and a raft of deli and health foods stores across London; Lemonaid & ChariTea are currently lining up further national stockists and wholesalers, along with on-trade stockists including restaurants, bars and cafés.

@LemonaidUK, thanks for joining us today! For those that don’t know could you just explain to us what it is you do? #MIVReveals

@Myincventures Lemonaid and ChariTea are organic and Fairtrade soft drinks & iced teas that support charitable projects #MIVReveals 

@LemonaidUK Can you tell us about your background and the inspiration behind the Lemonaid and ChariTea brands? #MIVReveals

@Myincventures Our Social Enterprise was born out of the idea to give back to the small-farming communities growing our produce by funding local projects, we want to make more than soft drinks and contribute to social change. #drinkinghelps #MIVReveals 

@LemonaidUK What makes Lemonaid unique compared to other soft drinks currently available? #MIVReveals

@Myincventures Great tasting drink without any artificial ingredients, a unique design and a transparent social business model #MIVReveals 

@LemonaidUK Tell us more about the projects your social enterprise supports? #MIVReveals

@Myincventures We support local initiatives in Sri Lanka, Paraguay, Mexico and South Africa, helping people to help themselves, such as a vocational school, a crèche, a project to support female social entrepreneurs and an agricultural school. #MIVReveals 

@LemonaidUK What have been the biggest challenges of your UK launch? #MIVReveals

@Myincventures Trying to teach the Brits how to pronounce mate tea correctly: maté, like in South America, not like your buddy. #MIVReveals 

@LemonaidUK What would you say is your proudest #business moment so far? #MIVReveals

@Myincventures Winning a Great Taste Award for our mate tea and being named most ethical soft drink by @EC_magazine this year. #MIVReveals 

@LemonaidUK How did you secure partnerships with stockists such as @Selfridges? #MIVReveals

@Myincventures The Selfridges' buyer was overwhelmed by the taste of our @ChariTea range so we didn't have to do much, really. But a partnership means to support our stockists regularly with samplings and events. It's mutually beneficial. #MIVReveals 

@LemonaidUK What doe success look like to you? #MIVReveals

@Myincventures Every bottle sold donates 5p towards our charity's projects. So the more we sell, the more donations we raise. #MIVReveals 

@LemonaidUK What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

@Myincventures New products are in the pipeline but we need to bite our lips for now. Watch this space, though. #MIVReveals 

@LemonaidUK Finally what advice would you give to other #entrepreneurs looking to set up a social enterprise? #MIVReveals

@Myincventures Find a social cause that matters to you personally.Be honest and transparent how you support and report about it. #MIVReveals 

@LemonaidUK Thanks for joining us Julian Warowioff, it's been interesting to share your story #MIVReveals

 

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