MIV Catch Up - Wonderush

Nelson Sivalingam, co-founder and CEO of Wonderush, joined us on Twitter for #MIVReveals on Wednesday 15th June 2016.  Nelson Sivalingam is an award-winning filmmaker and entrepreneur and co-founded the discovery commerce platform Wonderush in 2015.  Wonderush is a lifestyle membership that lets you enjoy unlimited classes and experiences every day for free.

@Wonderush Hi Nelson Sivalingam, thanks for joining us. Could you just explain to us what it is you do? #MIVReveals

Hi @Myincventures, I’m founder @Wonderush and we’re on a mission to disrupt people’s routines with little adventures. #MIVReveals

@Wonderush Can you tell us a little more about Wonderush - how it works and where it is available? #MIVReveals

@Wonderush is a lifestyle membership that lets you enjoy unlimited classes and experiences every day for a low monthly flat fee.  So for just £29 per month you can book as many activities as you want every month at no extra cost. It’s like gym membership but for your social life and we’re currently available in London. #MIVReveals

@Wonderush What type of activities are available with the subscription? #MIVReveals

From salsa to standup, aerial yoga to pottery, knitting to cocktail making, we’ve got 1000s of cool activities across London. #MIVReveals

@Wonderush What is your #business background and what inspired you to #startup your company? #MIVReveals

I worked at some big companies and did not like being a small cog in a big machine and the “inconsequential” feeling. I decided I wanted to either work in a small company where I can make more of an impact or start my own little venture. I’m inspired by the idea of building something from scratch that will add value to more people than I could as an individual. #MIVReveals 

@Wonderush What have been the biggest challenges in your first year of #business? #MIVReveals

Building the right team for the job. It’s the most important aspect of running the business and the biggest challenge. Raising money. It’s a job in itself and it can be a distracting from the day-to-day of the business but you have to crack on. Finding product/market fit. You think you have the product but it will change once you start getting real user data. #MIVReveals 

@Wonderush How do you #advertise your business? #MIVReveals

Facebook Ads, Adwords, Twitter, PR Stunts, Bloggers, Flyers - in the early days you try everything until you find what works. #MIVReveals 

@Wonderush What makes your business unique and differentiates you from your #competitors? #MIVReveals

Competitors in this space operate a similar business model, user experience and marketing approach to each other. We’re redefining the online discovery and ticketing experience by pairing a monthly subscription with a marketplace. #MIVReveals

@Wonderush What has been the biggest achievement of your #businesscareer - anything you're particularly proud of? #MIVReveals

Virgin Media Business voted me as a top 30 young innovative founder in the UK.  As a result I got to present to @RichardBranson. His autobiography was a big inspiration during Uni so it was a personal high to present to him. With @Wonderush the big achievement is disrupting a competitive space with a unique service that real humans are using everyday. #MIVReveals 

@Wonderush What does success look like to you? #MIVReveals

@Wonderush across the world, helping people meet new people, share great times and to turn their passion into profit. #MIVReveals 

@Wonderush what does the future hold - any exciting plans we should keep an eye out for? #MIVReveals

Imagine if we could be your PA for your social life with a seamless and very human user interaction? Watch this space! #MIVReveals 

 

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