MIV Catch Up - Oliver Bridge, Cornerstone

Oliver Bridge, founder of Cornerstone, joined us on Twitter for #MIVReveals on Wednesday 22nd June 2016. 

Cornerstone, a shaving subscription and delivery service in the UK, was launched in June 2014. By utilising premium quality products with modern technology, Cornerstone has provided a simple, convenient shaving solution for men.   Simply choose which products you want included in the box, personalise your razor with your initials, specify how often you want it delivered depending on your shaving ritual, and wait for delivery.

@Cornerstone_HQ Thanks for joining us today Oliver Bridge, could you explain to us what it is you do? #MIVReveals

We sell men’s shaving products over the internet on a flexible subscription model - making it easier to get a smoother, more comfortable shave.  #MIVReveals

@Cornerstone_HQ Can you tell us about your background and what is the inspiration behind your brand? #MIVReveals

I used to work for a venture capital firm and became really inspired by how e-commerce was transforming some industries. I'd always suffered with shaving - finding it quite uncomfortable, and it struck me that it was time for a better solution!  #MIVReveals

@Cornerstone_HQ How did you go about setting up the company and developing your products? #MIVReveals

I moonlighted for 18 months whilst working full time - working on the business in the evenings and weekends! I worked with expert engineers and dermatologists to develop our shaving range - I knew what I liked as a customer, but didn't know how to bring it to life, so needed some help!   #MIVReveals

@Cornerstone_HQ How did you arrive at the #brand name for Cornerstone? #MIVReveals?

A cornerstone is the first part of a building's foundation, keeping it solid and strong. In the same way, I wanted our products to give men the best possible start to the day ahead - and Cornerstone seemed a fitting name.  #MIVReveals

@Cornerstone_HQ What makes your business unique and differentiates you from your #competitors? #MIVReveals

Firstly, the quality of our products - our skincare range is made in the UK, our razors are made in Germany - they're both amazing (though I would say that). We are also obsessive about the quality of our service, trying to make our website and customer service as simple to use as possible for our members. That's what sets us apart. #MIVReveals

@Cornerstone_HQ What have been the biggest challenges in business so far? #MIVReveals

Raising investment is always very difficult - you are asking people to trust you with their hard-earned money! Hiring amazing people is also tough - so much in business is to do with who you work with, you can't afford to hire anyone that isn't totally brilliant. #MIVReveals

@Cornerstone_HQ What type of financial and #mentoring support have you received? #MIVReveals

We got a £5,000 Start Up Loan to get us off the ground which was so helpful. Since then, we have gone on to raise several million pounds of venture funding, and we have deliberately chosen investors who are happy to help and mentor - they have been amazing.  #MIVReveals

@Cornerstone_HQ We all know that juggling a business is hard work, how do you manage your time and ensure everything gets done? #MIVReveals

The truth is that in a fast moving startup environment, you have to get used to not getting things done, which for me has been very difficult! The trick is ultimately to hire amazing people who you can trust to take care of things on your behalf.   #MIVReveals

@Cornerstone_HQ What would you say is your proudest #business moment to date? #MIVReveals

Winning the people's champion prize at the Startup Awards was such a proud moment - we won thanks to a public vote, which was very touching. We took the whole team up on stage to collect the price (which you weren't supposed to do) and then spent the evening drinking the bar dry!  #MIVReveals

@Cornerstone_HQ what does the future hold - any exciting plans we should keep an eye out for? #MIVReveals

We are planning to launch new products in the coming months, so keep your eyes peeled for those! Generally speaking though, things happen so fast in startups that it is difficult to say with any certainty what we'll be doing this time next year!  #MIVReveals

 

COMPETITION

Cornerstone are offering an engraved gift set as a competition prize.  To be in with a chance of winning, all you have to do is follow @Myincventures and Cornerstone_HQ. You must be over 18 and a UK resident to enter.   Competition ends 6 July 2016.

 

Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!