MIV Catch Up - Julianne Ponan

Julianne Ponan, entrepreneur, mentor and speaker, joined us on Twitter for #MIVReveals on Wednesday 4th January 2017.

Julianne became owner and CEO of Superfoods brand Creative Nature aged just 22.  Wasting no time putting her degree in Business Management and Finance into action, Julianne brought the company back into profit within 18 months, raising the brand's profile and launching new product lines all with only two members of staff. Julianne is a mentor for Virgin Startup and enjoys helping young entrepreneurs achieve their goals.

@JuliannePonan Thanks for joining us today. For those that don’t know could you just explain to us what it is you do? #MIVReveals

@Myincventures I own @creativenature which do a range of free-from products, snack bars, superfoods and baking mixes. You can find our products in @Ocado @@TKMaxx_UK and many other stores. I am also a mentor for @VirginStartUp. #MIVReveals

@JuliannePonan Can you tell us a little more about your background and what inspired you to become owner and CEO of @creativenature? #MIVReveals

@Myincventures Sure, I suffer from #anaphylaxis to #nuts and certain additives, syrups etc and there was nothing out there that catered for me to eat and my parents worried too. I wanted to create something healthy and Creative Nature Superfoods was born! #MIVReveals

@JuliannePonan What have been the biggest challenges with @creativenature and how did you solve these? #MIVReveals

@Myincventures @creativenature There have been some huge challenges with #cashflow #scalability and I would even say being young and a woman had drawbacks when suppliers and customers wouldn’t take me seriously. #MIVReveals

@JuliannePonan What type of financial and #mentoring support did you receive? #MIVReveals

@Myincventures @creativenature I didn’t receive financial support as I was turned down by investors at the beginning. But I found other ways to help cashflow such as factoring and invoice financing.  In terms of support and mentors, I have had different mentors who have made an impact but one in particular is @erichoofficial. #MIVReveals

@JuliannePonan What do you feel are some of the key ingredients to becoming a successful #entrepreneur? #MIVReveals

@Myincventures 1) Having the YES GENE 2) Surrounding yourself with like-minded entrepreneurs 3) Taking action  4) Get STARTED! #MIVReveals

@JuliannePonan How many hours a day do you work on average? #MIVReveals

@Myincventures Probably too many! It’s important though to make times for breaks in the day to ensure the work is productive. #MIVReveals

@JuliannePonan What does success look like to you? #MIVReveals

@Myincventures Success is all about perspective, so for me I am building @creativenature and my product serves a purpose, is a well-known brand and enables me the freedom to do what I love – travelling, speaking, mentoring. #MIVReveals

@JuliannePonan You have won various awards – what would you say is your proudest #business moment so far? #MIVReveals

@Myincventures There are probably two - running into the supermarket and seeing my product there and buying it!  My second one would have to be winning the @GdnSmallBiz @guardian Leader of the Year Award voted by the public. #MIVReveals

@JuliannePonan What do you think the current environment is like for people looking to #startup a business today? #MIVReveals

@Myincventures It’s a great time with so much help! Entrepreneurs are thriving and there is so much innovation it is incredible. #MIVReveals

@JuliannePonan What does the future hold for you? Anything exciting we should keep a look out for? #MIVReveals

@Myincventures @creativenature is growing fast, we will be increasing our team and innovating the market so #watchthisspace! #MIVReveals

@JuliannePonan Thanks so much for joining us today and sharing your story! #MIVReveals


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Get in touch with us at info@miventures.co.uk!