MIV Catch Up - SoSensational

Jan Shure and Cyndy Lessing, co-founders of SoSensational, joined us on Twitter for #MIVReveals on Wednesday 8th February 2017.

SoSensational is an online fashion and beauty shop for women aged 50 plus.  Jan and Cyndy constantly trawl the fashion collections to hand pick the most beautiful and on-trend clothing and accessories for women to buy online at SoSensational.

@_sosensational Thanks for joining us today.  For those that don’t know, could you explain to us what it is you do? #MIVReveals

We offer online fashion and beauty for 50+ women. With edited fashion and authoritative style-advice we’re unique in that market #MIVReveals

@_sosensational Can you tell us about your background and what inspired you to set up your #business? #MIVReveals  

I had a 35-year media career. Cyndy built 5 successful businesses before training as an image consultant.  Friends were always asking us where to buy fashion now they were older. SoSensational was to help them and all women over 50 #MIVReveals

@_sosensational Could you explain more about SoSensational how it works? #MIVReveals

A website with fashion from hundreds of brands; all chosen to be right for a 50-plus woman. There’s also style-advice #MIVReveals

@_sosensational What were the key considerations when developing your website? #MIVReveals

It had to be easy to use and allow women to find fashion help, advice and products she wanted at 50-plus #MIVReveals

@_sosensational How do you market your #business? #MIVReveals

Of course, we use social media – Twitter, Facebook, Instagram, Pinterest – alongside video and some conventional PR #MIVReveals

@_sosensational What has been the biggest achievement of your business career? #MIVReveals

Winning a Times/Vodafone Business competition against stiff opposition and surviving three horrendous challenges #MIVReveals

@_sosensational Any business regrets at all - looking back, anything you'd have done differently? #MIVReveals

Perhaps sought investment sooner; by starting, we are judged on results which have been badly impacted by those challenges #MIVReveals

@_sosensational In your opinion, what are some of the key characteristics behind becoming a successful #entrepreneur? #MIVReveals

@Myincventures Thinking flexibly while never losing your passion for the goal or your belief in your brand #MIVReveals

@_sosensational What do you think the current environment is like for people looking to #startup a business? #MIVReveals

Uncertainty has hardened the market and fashion is tough as brands move from bricks to clicks. Really sound ideas will succeed #MIVReveals

@_sosensational What advice would you give to other #entrepreneurs looking to set up their #ownbusiness?  #MIVReveals 

It’s essential to really understand how social media works and use it from the start. And don’t be a woman over 60! #MIVReveals


Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!